Sherwin Williams Natural Choice: Complete Color Review

Searching for that perfect off-white paint color? I’ve tested a lot of them myself, and Sherwin Williams Natural Choice is one that’s definitely worth a closer look.

Maybe you want something soft and neutral, but not too stark or cold. Something that feels warm and welcoming, but still light enough to brighten your space.

That’s where creamy off-whites come in. They give you that cozy, calming feel without taking over the room.

The trick is finding the right undertone. Some lean yellow or peachy. Others pick up hints of green or gray. A few are so creamy they almost read as greige, while others stay right on the edge of white.

Natural Choice is a popular creamy off-white. Let's see if it's the right fir for your home.

Natural Choice, Sherwin Williams, SW 7011

Natural Choice is a creamy off-white, but it has a coolness to it that makes it stand out. It’s great if you’re trying to create a soft, clean look that still feels warm and lived-in.

Click here to get a peel and stick sample of Natural Choice

Color Family

Natural Choice belongs to the white color family.

Light Reflectance Value

73

LRV tells you how much light a paint color reflects. It’s measured on a scale from 0 to 100. The higher the number, the more light it bounces back. Zero is pure black. One hundred is pure white.

With an LRV of 73, Natural Choice sits at the darker end of the off-white range. Technically it’s still an off-white, but some people might see it as a very light greige paint color in certain lighting.

It really depends on the room. In brighter spaces, it will look lighter. In rooms with less natural light, it may feel a little more grounded or muted.

RGB Colors

R: 227 G: 222 B: 208

RGB values show how much red, green, and blue are in the mix. Each number goes from 0 to 255. It’s basically the formula behind the color.

In this case, you can see there’s a bit more red and green than blue, which helps give Natural Choice that soft, creamy look.

Hex Code

#E3DED0

Undertones

Natural Choice has soft beige undertones, with just a touch of yellow and red in the mix.

Natural Choice will look creamier and warmer in south-facing rooms with lots of natural light. I like that it still feels calm and neutral without going too warm.

In north-facing rooms where the light is cooler, it shifts a bit. It can lean more greige or neutral, but still keeps a hint of that creaminess. It doesn’t go flat or cold like some off-whites can.

Best Uses

Natural Choice is neutral enough to work as a whole house paint color.

Note that it is darker than most other whole house paint colors. You might choose to use it in just a few rooms and balance it with something lighter in others.

Here are some places where Natural Choice works especially well:

• Living rooms
• Bedrooms
• Kitchens
• Bathrooms
• Home exterior
• Interior doors
• Cabinets
• Furniture

Similar Colors

• Sherwin Williams Oyster White
• Benjamin Moore Strand of Pearls
• Behr Light Granite
• Sherwin Williams White Duck
• Benjamin Moore Fog Mist
• Behr Cotton Knit
• Sherwin Williams Shoji White

Click here to get a peel and stick sample of Natural Choice

Coordinating Colors

Natural Choice is one of those easy neutrals that plays well with most other paint colors. You can pair it with soft grays, warm beiges, or rich tans without any trouble.

It also looks beautiful next to muted violets, dusty blues, or gentle greens.

Dark gray-violets:

• Sensuous Gray
• Stunning Shade
• Special Gray
• Cloak Gray
• Expressive Plum

Mid-toned blue-greens:

• Waterscape
• Hazel
• Watery
• Aquaverde
• Tidewater

Warm neutrals:

• Relaxed Khaki
• Universal Khaki
• Favorite Tan
• Threaded Loom
• Ramie

Trim Colors

Natural Choice pairs well with soft whites for trim.

Soft white trim colors:

• Sherwin Williams Alabaster
• Benjamin Moore White Dove
• Behr Cameo White

Click here to get a peel and stick sample of Natural Choice

FAQs

Here are some common frequently asked questions about Natural Choice.

Is SW Natural Choice a greige?

Sherwin Williams Natural Choice is technically a creamy off-white because its LRV is 73. That puts it slightly above the range of greige colors, which usually have an LRV of 71 or lower.

However, Natural Choice sits right on that edge. In my experience, it can definitely look more greige in darker rooms.

If your space doesn’t have much natural light, like a basement or north-facing room, Natural Choice might seem a little cooler and greiger, but it always keeps that soft, creamy feel.

What is the difference between SW Oyster White and Natural Choice?

Oyster White and Natural Choice are pretty close, but there are subtle differences. Oyster White is just slightly darker, with an LRV of 72 compared to Natural Choice’s 73.

The bigger difference is that Oyster White has a gentle green undertone. It doesn’t always show up, but it can in certain lights.

Because these two colors are so similar, I definitely recommend putting them both on your walls before making a final decision.

What color trim goes with SW Natural Choice?

Sherwin Williams Natural Choice looks beautiful with soft, gentle whites for trim. It pairs well with Sherwin Williams Alabaster, Benjamin Moore White Dove, or Behr Cameo White.

These softer whites give the room a relaxed, calming feel rather than a sharp contrast. It’s a nice way to keep things cozy but still polished.

Does SW Natural Choice look yellow?

While many creamy off-whites can look yellow in certain lighting situations (such as south-facing rooms), Natural Choice doesn't appear yellow.

Instead, it keeps a nice balance between warm creaminess and subtle coolness.

What pairs well with Natural Choice?

As a neutral creamy off-white, Natural Choice pairs well with most other paint colors. You can match it with warm shades like beige, tan, and khaki, or cool colors like blues, greens, and soft violets.

If you're looking for somewhere to start, try pairing Natural Choice with:

• Sensuous Gray - a violet-gray
• Waterscape - a blue-green
• Relaxed Khaki - a warm neutral
• Alabaster - a soft white

What is the difference between SW Natural Choice and White Duck?

Sherwin Williams Natural Choice and White Duck are really similar creamy off-whites. White Duck has an LRV of 74, so it’s just slightly lighter than Natural Choice at 73.

In terms of undertones, White Duck leans a tiny bit more orange, and Natural Choice leans slightly toward yellow. But neither of them goes strongly yellow like some creamy off-whites do.

Natural Choice is a little richer, while White Duck feels a touch softer and more muted. These differences are subtle, so testing them side by side on your wall is the best way to see which one you like better.

Thanks for reading!