Looking for a bold, deep red paint color for your home? Let me tell you about Sherwin Williams Rustic Red, it could just be the right pick for you.
Deep reds bring so much energy and personality into a space. They’re rich, dramatic, and impossible to ignore.
That said, you don’t have to cover every wall to enjoy a color like this. I think Rustic Red really shines in smaller ways — a bathroom vanity, a kitchen island, a dresser, or even a front door. You can also try it on an accent wall if you balance it with softer neutrals.
Like all reds, Rustic Red can lean in different directions depending on light and decor. Some reds feel fiery and bright, while others feel more moody and luxurious. Rustic Red leans toward the latter, which makes it a timeless and stylish choice.

Rustic Red, Sherwin Williams, SW 7593
Rustic Red is a deep, warm red that feels cozy, welcoming and bold.
Click here to get a peel and stick sample of Rustic Red
Color Family
Rustic Red is in the red color family.
Light Reflectance Value
6
Light Reflective Value (LRV) is the measurement of how much light a color reflects. This is on a scale of 0 to 100 with 0 being completely black and 100 being pure white.
With an LRV of 6, Rustic Red is an extremely dark color. This means it absorbs light rather than reflecting it — great for creating a cozy vibe.
RGB Colors
R: 112 G: 50 B: 41
RGB shows how much of each color – red, green, and blue – is present in the paint shade. For Rustic Red, the strong red presence gives it that classic, earthy warmth.
Hex Code
#703229

Undertones
Rustic Red has an orange undertone that gives it warmth and depth.
Because it has such a low LRV, this color stays consistently dark and moody in almost any setting. In north-facing rooms with very little natural light, it holds onto that deep richness and feels intense and dramatic.
In brighter, south-facing spaces, you may notice more of the warmth peeking through. That little glow of orange makes Rustic Red feel a touch softer and more welcoming.
Always swatch Rustic Red on your walls first to see how it shifts in your own lighting throughout the day.
Click here to get removable peel & stick paint samples to easily swatch with!
Best Uses
Rustic Red is one of those paint colors that works best in spots where you want dram or coziness. Give some of these a try:
- Cozy bedrooms, living rooms, or dens.
- Trim and moldings for a sophisticated feel.
- Accent walls for a bold, dramatic touch
- Built-ins
- Interior doors
- Shutters
- Furniture pieces
- Fireplaces as a striking focal point in the room
Similar Colors
- Sherwin Williams Crabby Apple
- Benjamin Moore Carriage Red
- Behr Red Pepper
- Sherwin Williams Roycroft Copper Red
- Benjamin Moore Brick Red
- Behr Raw Cinnabar
- Sherwin Williams Fired Brick
Click here to get a peel and stick sample of Rustic Red
🤯 Too many color choices?
Download my free Paint Color Planning Quick Start Guide — it’s the exact method I use to help readers choose a color that works the first time.
📥 Grab it here!
Coordinating Colors
Rustic Red goes well with other warm colors, like soft whites, beiges, tans, grays, browns, and blacks.
For a bit more contrast, try pairing it with greens, blues, oranges, or yellows.
Deep grays:
- Cityscape
- Classic French Gray
- Attitude Gray
- Westchester Gray
- Going Grey
Warm whites:
- Shell White
- Geek Villa
- Westhighland White
- Whitetail
- Alabaster
Dark browns:
- Polished Mahogany
- French Roast
- Terra Brun
- Fiery Brown
Trim Colors
Rustic Red is a warm paint color, so it works best with soft whites for trim.
- Sherwin Williams Alabaster
- Benjamin Moore White Dove
- Behr Cameo White
Rustic Red Paint Color Palette
Want to use this paint color in your home? Instantly upgrade your home's aesthetic with our exclusive paint color palette. Unlock the perfect trim color and six stunning accent colors, a combination of neutrals and bold hues for an instantly harmonious space!
Get your perfect paint color palette by clicking here!

Click here to get a peel and stick sample of Rustic Red
FAQs
Here are some commonly asked questions about Rustic Red:
What color is Sherwin-Williams rustic red?
Rustic Red is a deep, warm red with an orange undertone. It feels bold but cozy at the same time.
What colors go with Rustic Red?
Sherwin Williams Rustic Red pairs beautifully with other warm shades like soft whites, beiges, tans, browns, and grays. It also looks striking next to blacks, greens, blues, or even golden yellows.
If you want to try a few easy pairings, test Rustic Red with:
- Cityscape – a deep gray
- Shell White – a warm white
- Polished Mahogany – a rich brown



Swatching them side by side will help you see how balanced and versatile this color can be.
What is the color code for Rustic Red?
The color code for Sherwin Williams Rustic Red is SW 7593.
Its hex code is #703229, which comes in handy if you’re trying to match it for a digital project or graphic design work.
What’s the difference between Sherwin Williams Rustic Red and Crabby Apple?
Both Rustic Red and Crabby Apple are deep reds, but they don’t look the same once on the wall. Rustic Red has more of an orange undertone, while Crabby Apple leans more toward true red.
Rustic Red is also a little darker, with an LRV of 6 compared to Crabby Apple’s LRV of 7. If you’re unsure, I’d recommend painting test swatches of both.


What’s the difference between Sherwin Williams Rustic Red and Roycroft Copper Red?
Rustic Red and Roycroft Copper Red sit close in tone, but Rustic Red feels a touch darker with an LRV of 6.
The undertones are what really separate them. Rustic Red leans more red, while Roycroft Copper Red has stronger orange undertones. Swatching them in your space will make it easier to decide which one works best for your style.


What color trim with Rustic Red?
Since Rustic Red is warm, it pairs beautifully with soft white trim. The white keeps the look fresh and balances the richness of the red.
Some of my favorite trim choices are Sherwin Williams Alabaster, Benjamin Moore White Dove, or Behr Cameo White.



Before you go...
So, you've found the perfect paint color, but here's the thing — there's another big decision you have to make: picking the right paint sheen.
Seriously, the level of glossiness can totally change how your color looks on the walls and how long the paint lasts!
Check out our complete guide to understanding paint sheens.
Still unsure which paint color is right for your space?
Choosing paint doesn’t have to be stressful! My free Paint Color Planning Quick Start Guide walks you through the exact steps to confidently choose the perfect color — without the overwhelm, second-guessing, or endless swatch testing.
👉 Click here to download the free guide!

My Paint Color Formula course walks you through the painless process of expertly testing paint swatches to ensure you have the perfect color for your home.
The best way to sample paint? Samplize!
Get peel-and-stick removable and reusable paint samples here!
Thanks for reading!

Meg Hemmelgarn is a freelance writer and home decor + DIY blogger who loves to talk about paint colors. She and her husband are currently renovating their third fixer upper. You can see their projects on her blog, Green With Decor.